Best Sertifi Alternative for Startups in Singapore (2026)

Sertifi is a good tool for what it was designed to do. It is a digital agreement platform best known for e-signatures, payment authorisations and secure payment collection, with deep roots in hospitality and travel. If your startup mainly needs to get agreements signed and payments authorised in one smooth flow, Sertifi does that well. But it is an e-signature and payments platform, not a full contract lifecycle tool. As a startup in Singapore grows beyond signing-and-collecting into real drafting, review and contract management, Sertifi starts to feel narrow, and a proper CLM becomes the better fit. This is general information, not legal advice. ## What startups in Singapore need Early-stage startups sign a lot of NDAs, founder and employment agreements, SAFEs or convertible notes, customer contracts and vendor terms. The needs are speed, low cost, and a tool one or two people can run. You want to draft cleanly, understand what you are signing, execute under the Electronic Transactions Act, and keep a tidy record for the diligence that investors will run. Personal data must respect the PDPA. Crucially, a startup wants something that does more than signing, because contracts need drafting and reviewing before anyone signs them. ## A fair shortlist for startups - Juro: a clean, browser-native workspace with pleasant drafting and signing; popular with startups.

• PandaDoc: great for sales documents, quotes and quick signing as you start selling.
• Concord: simple full-cycle basics, approachable for a non-legal founder.
• Zoho Contracts: strong value, especially if you already run on Zoho.
• SpotDraft: AI-assisted drafting and workflow aimed at growth-stage companies.
• Adira: an AI-native workspace that drafts, reviews and tracks contracts, with transparent public pricing. Pick by your first real pain. If signing and quotes dominate early, PandaDoc or Juro cover it. If drafting and understanding contracts is the worry, trial Adira. If budget is everything, weigh Zoho Contracts or Concord. ## Where Adira fits for startups Adira gives a startup more than signing. Built on Anthropic's Claude, it drafts a complete contract as a structured clause tree from a short brief, lets you edit clauses in plain English with a diff returned, and reviews any agreement with positions marked favourable, neutral or unfavourable to your company, plus red flags and key dates. A company persona, learned from your own documents, makes drafts sound like you and skews terms in your favour, which is helpful when a startup has no in-house lawyer. e-Signing is built into the same workspace, so you still get the signing Sertifi does, alongside the drafting and review it does not. Pricing is public and startup-friendly to read: a Practice plan at $89 per seat each month billed annually and a Firm plan at $179 per seat each month billed annually, with custom Enterprise and a 7-day trial. Prices are in US dollars and convert to roughly the Singapore-dollar equivalent at the prevailing rate. Adira does not train on your corpus, which matters when your contracts hold sensitive terms. The honest caveat: Adira is India-first and global-capable, so verify Singapore jurisdiction depth in your trial. Adira is a challenger here, not the leader, and the Company Command Centre is on the roadmap. ## Where Sertifi or another tool still wins If your startup is in hospitality, travel or events and your real need is collecting signed agreements and payment authorisations together, Sertifi is genuinely strong and may be all you need. If you are pushing sales quotes and want slick document generation, PandaDoc is excellent. If you simply need cheap signing today and will worry about CLM later, a basic e-signature tool is fine. A fair recommendation admits that not every startup needs a full CLM yet. ## Running a quick trial Startups should keep it short. Take two tools and run one real contract through each: draft it, review it, sign it under the Electronic Transactions Act, and file it. Judge speed, how clear the pricing is, and whether the output reads correctly for Singapore. Confirm PDPA posture and training practices. Adira's own pricing and approach are at Adira. Choose the one you will use for every contract, not just for signing. ## Signing is a step, not the whole job It is easy for an early startup to mistake signing for contract management, because signing is the visible moment a deal closes. But most of the risk lives before the signature. The clause that caps your liability, the auto-renewal you forgot to diarise, the data-protection terms that must line up with the PDPA, the intellectual-property assignment an investor will later check: all of these are decided in drafting and review, not at signing. A tool that only handles signatures leaves that earlier work to email threads and guesswork. As your startup grows, the cost of a weak clause you never noticed can dwarf the cost of the tool. That is why a platform that drafts, reviews and then signs, keeping the whole thread in one place, protects a founder better than a signing-only product. Pick for the work before the signature as much as the signature itself. ## Bottom line Sertifi is strong at e-signatures and payments, especially in hospitality, but it is not a full CLM. A Singapore startup that needs drafting and review should look at Juro, PandaDoc, Concord, Zoho Contracts, SpotDraft and Adira. Trial two against a live contract and pick the one that fits how you work.